A marketing professional weaving brand strategy, demand generation and creative direction into campaigns that move metrics - 10,000+ MQLs delivered and 40% web traffic growth.
Marketing & Brand Strategy
IamVartaMishra,amarketingstrategist.Icraftbrandstories,demand-genengines,andcampaignsthatcreatemeasurableimpact.
Experience
Brands,campaignsandpipeline,acrossfourroles.
06/2024 - Present
Marketing Manager
Df-OS / DesignX· Noida, India- Led rebranding and built brand kit; launched SEO website (+40% traffic, +30% engagement) and YouTube (+50% views).
- Drove ROI via performance marketing, content, ads and A/B testing.
- Delivered 10,000+ MQLs; conversions include ITC, Del Monte, Bhane Group, Mondelez, Sun Pharma and Hygienic Research.
- Led 10+ events, keynote sessions and webinars; executed ~50 press releases and customer success stories.
- Managed marketing budget; tracked ROAS, CAC and LTV; contributed to key revenue milestones.
- Worked cross-functionally and managed agency; used SEMrush, Ahrefs and AI tools for insights, PPTs and videos.
12/2022 - 08/2023
Operations Associate (Part-time)
Amazon· United Kingdom- Identified inefficiencies using analytical thinking to improve directions.
- Managed 3K+ purchase orders while boosting efficiency and cross-team collaboration.
08/2021 - 05/2022
Marketing Intern
AIESEC· India- Led a team of 5 to drive go-to-market strategy and build strategic international partnerships across Nepal, Egypt and Turkey.
- Surpassed sales targets and expanded global impact.
02/2021 - 11/2021
Business Development Intern
Emo Matrix· India- Drove business development through institutional outreach and MOU partnerships.
- Managed P1/P2 tickets, RCA reporting and advanced Excel (XLOOKUP, VLOOKUP).
Featured Work · DesignX → DfOS Rebrand
RebuiltDesignXintoDfOS-asharperidentity,loudervoice,biggerpipeline.
Website Redesign. / 01
dfos.ai
- Full rebrand - from DesignX to DfOS
- SEO-first build - +40% organic traffic
- Engagement - +30% time on site
Visit
YouTube Presence. / 02
@df-os
- Channel strategy - thought leadership series
- +50% views - across launch quarter
- Production - scripts, edits, thumbnails
Visit
LinkedIn Presence. / 03
/company/dfos
- B2B narrative - founder-led storytelling
- Demand gen - 10,000+ MQLs sourced
- Community - events, AMAs, webinars
Visit
Instagram Strategy. / 04
@dfos_official
- Visual identity - consistent brand grid
- Reels engine - trend-led short form
- Creator collabs - campaigns & partnerships
Visit
Brand Identity System. / 05
DesignX -> DfOS
- Logo & wordmark - rebuilt from the ground up
- Brand kit - colors, type, voice & tone
- Guidelines - scaled across all touchpoints
Brand Collateral. / 06
Press - Decks - Stories
- ~50 press releases - shipped across launch cycles
- Sales & pitch decks - ITC, Del Monte, Mondelez
- Customer stories - case studies & testimonials
Skills & Credentials
Afull-stackmarketingtoolkit.
Lead Generation
10,000+ MQLs
ITC, Mondelez, Sun Pharma
Team Leadership
Cross-Functional
agencies, design, sales & content
SEO Optimization
+40% Traffic Growth
+30% engagement on relaunch
Brand Communications
50+ Press Releases
events, keynotes & success stories
Soft Skills
- Performance Marketing
- Campaign Management
- Marketing Communication
- Creative Direction
- Website Management
- Event Marketing
- Social Media Strategy
Technical
- Canva
- Figma
- Adobe Suite
- CRM
- Sprout Social
Education
- MSc Management - Leeds University Business School (2023)
- BA - Delhi University (2022)
- A-Level - ISC Board, St Mary's Convent School (2022)
Certifications & Honours
- LVMH - Creation & Branding, Retail & Customer Experience (2025)
- Marketing Certificate - The Wharton School (2021)
- Strategic Management - 1st position, Leeds University (2023)
- ASISC National Athlete - Silver Medallist (2019)
- GK Olympiad - International Merit & State Gold
Languages
EnglishHindiTurkish